It started with one simple truth, most grooming products are crap.

Joe had enough. Cheap plastic loofahs, overpriced nonsense that fell apart after a week, and products pretending to be “premium” but doing more harm than good, clogged pores, skin breakouts, the lot. He wanted something better, for his skin, for the planet, and for anyone who gives a toss about both.

So he got to work.

After months of testing, sourcing top-tier silicone, and scrubbing like a madman, flexii was born. 100% silicone, 0% BS. Built to last, easy to clean, and actually does what it says, exfoliates like a pro and leaves your skin feeling fresh as hell.

Now we’re here, making body care that cuts the fluff and scrubs the filth.